Five days. Every detail.
Rouleur Live is road cycling's big London show. I spent five days there for Trek covering media for the event, and kept shooting whatever caught my eye across the hall.
- ClientTrek
- Duration5 days
- DeliveredPhotos, reel, social
- LocationLondon, 2025
The bikes, up close.
Trek's stand was full of Madone Gen 8 Project One builds and custom paint. Over five days I covered it all for Trek's channels: full bikes on the brick walls, then in close on the logos, finishes and the details people lean in to see.
No shot list.
Between Trek jobs I walked the floor with a camera. Steel from Stelbel, a pink Cervélo in a glass case, a time trial bike under projected light, and the Giro trophy on its plinth. Shot out of interest, and some of my favourites from the week.
The stills.
21 frames from the week.
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