Brand Film · Event Photography · May 2026
Lizzie Deignan
at Trek Bicester
One day. One World Champion. One custom Madone that had never been seen in public. A private evening for invited guests, shot on one camera and cut for people who weren't in the room.
01 — The Event
A room of cyclists,
one invitation
Trek Bicester hosted a private evening for a select group of guests, built around one of the most decorated riders in the history of women's road racing. The centrepiece was the reveal of Lizzie's custom Trek Project One Madone Gen 8, a build that had never been seen in public.
Guests rode out with her, put questions to her across an hour of conversation, and queued at the end of the night to have posters signed. It was not a press day and not an open event. Access was the whole point.
The brief was to document all of it and turn it into something that made anyone who wasn't there wish they had been. One camera, one operator, one short day, nothing staged.
02 — The Approach
Build the feeling,
then close the door
The visit reel was cut to a six-beat arc built to land as a feeling rather than a recap. Lizzie's own interview audio carries the narrative; the footage does everything else. No talking head, no voiceover script.
- 0:00
Opener — the bike
The custom P1 Madone in close detail. Paint, badge, full build, before a single person appears on screen.
- 0:03
Hook — her voice
The title card hits and her audio cuts in over ride footage. "I felt incredible." Three words, no context. The viewer leans in.
- 0:06
Build — the ride
Slow motion out on the road, the bike, the wheels. Her voice continues. Fast cuts, no text, the energy of the day without narrating it.
- 0:11
Access — the guests
Guests' own bikes, guests around Lizzie, the reveal moment. This is where you see the access was real rather than stage-managed.
- 0:15
Peak — the room
The room applauding in slow motion, and her best line of the interview lands underneath it. Nothing on screen competes with it.
- 0:19
Close — the queue
Guests filming the bike through their own phones. The signing queue. The signed poster. The door closes and you can tell it is already over.
03 — What Was Delivered
One day, four deliverables
The visit reel
A vertical social reel of the full evening: the ride, the interview, the room, the reveal, the signing. Built for 9:16.
The P1 Madone reel
A dedicated cinematic short with the custom Project One Madone Gen 8 as the only subject.
Event photography
Stills across the full day. The bike, the guests, the ride-out, the interview and the signing session.
Interview coverage
An hour of Lizzie in conversation with guests, filmed and handed over for Trek's own use.
04 — The Films
The evening,
and the bike
Two cuts from one day. The visit reel carries the event; the Madone reel treats the bike as the subject and lets it hold the frame on its own.
05 — The Numbers
One of the greatest
to ever do it
If you don't follow women's road racing, this is why a room full of cyclists counted themselves lucky to be in it.
The first name ever engraved on the women's Paris-Roubaix.
Roubaix Femmes, 2021
The only woman to have won all three. Flanders in 2016, Liege-Bastogne-Liege in 2020, and the first ever Paris-Roubaix Femmes in 2021.
06 — Photography
The bike, the guests,
the moment
Click any frame to open it full size.
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