Lizzie
Deignan at Trek Bicester
One day. One World Champion. One custom Madone that had never been seen in public. A private evening, shot on one camera and cut for everyone who wasn't in the room.
A room of cyclists. One invitation.
“I felt incredible.”
Lizzie Deignan, in the visit reel
Trek Bicester hosted a private evening for a select group of guests, built around one of the most decorated riders in the history of women's road racing. The centrepiece was the reveal of Lizzie's custom Trek Project One Madone Gen 8, a build that had never been seen in public.
Guests rode out with her, put questions to her across an hour of conversation, and queued at the end of the night to have posters signed. Not a press day and not an open event. Access was the whole point.
The brief: document all of it, and make anyone who wasn't there wish they had been.
Build the feeling. Then close the door.
The visit reel is a six-beat arc built to land as a feeling, not a recap. Lizzie's own interview audio carries the story. No talking head, no voiceover script.
- 0:00
OpenerThe bike
The custom P1 Madone in close detail. Paint, badge, full build, before a single person appears on screen.
- 0:03
HookHer voice
The title card hits and her audio cuts in over ride footage. "I felt incredible." Three words, no context. The viewer leans in.
- 0:06
BuildThe ride
Slow motion out on the road. Fast cuts, no text, the energy of the day without narrating it.
- 0:11
AccessThe guests
Guests' own bikes, guests around Lizzie, the reveal. This is where you see the access was real, not stage-managed.
- 0:15
PeakThe room
The room applauding in slow motion, with her best line of the interview landing underneath it.
- 0:19
CloseThe queue
Guests filming the bike on their phones. The signing queue. The signed poster. The door closes and it is already over.
- 01
The visit reel
A vertical reel of the full evening: ride, interview, room, reveal, signing.
- 02
The P1 Madone reel
A cinematic short with the custom Project One Madone Gen 8 as the only subject.
- 03
Event photography
The bike, the guests, the ride-out, the interview and the signing.
- 04
Interview coverage
An hour of Lizzie in conversation, filmed and handed over for Trek's own use.
The evening. And the bike.
Two cuts from one day. The visit reel carries the event. The Madone reel treats the bike as the subject and lets it hold the frame on its own.
One of the greatest to ever do it.
If you don't follow women's road racing, this is why a room full of cyclists counted themselves lucky to be in it.
The first name ever engraved on the women's Paris-Roubaix.
Roubaix Femmes, 2021
Flanders, Liège and Roubaix. Flanders in 2016, Liège-Bastogne-Liège in 2020, and the first ever Paris-Roubaix Femmes in 2021.
The bike, the guests, the moment
Tap any frame to open it full size.
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